Abstract

This paper introduces a Dynamic Agent Based Modelling Framework (DYNAMOD) that is designed for developing Digital Business Simulations. The model is based on literature review of three complementary research areas: Business Models, Business Applications of Agent Based Modeling and Digital Business Characteristics. This Framework is customisable and computationally implements key digital business characteristics including network effects, online and offline word of mouth, pricing strategies, amongst other features of the Digital Business Environment. DYNAMOD can be a generic framework for developing a variety of forcasting and simulation models that can provide a new computational approach to Digital Business Modeling and Analysis.

Original languageEnglish
Title of host publicationIEEE International Conference on Industrial Engineering and Engineering Management
PublisherIEEE Computer Society
Pages1372-1376
Number of pages5
ISBN (Electronic)9781479909865
DOIs
Publication statusPublished - 18 Nov 2014
Event2013 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2013 - Bangkok, Thailand
Duration: 10 Dec 201313 Dec 2013

Conference

Conference2013 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2013
CountryThailand
CityBangkok
Period10/12/1313/12/13

Keywords

  • Agent Based Modeling
  • Business Model
  • Business Simulation
  • Online Digital Business

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